CAITLIN IRVING

Director aka The Pineapple 

Caitlin has worked as a PR professional for nearly 20 years with a diverse range of entertainment, arts, fashion, beauty, hospitality and lifestyle clients including Proctor & Gamble, Seafolly, Hair Expo,  Housewares International, Pacific Brands, Nudie Juices, Husk Boutiques, Max Factor, Covergirl, Bonds, IMAX and Marquise.

After moving from Sydney to Perth in 2010, and prior to co-founding P&P Co. with Zara in 2012, Caitlin worked with clients such as General Pants Co, Melissa Harris Jewellery, Havaianas, Kailis Jewellery, Proctor & Gamble, Avon, Ellery, Jeep, Optus, Apple, Red Bull International Air Race, Baci Chocolates,  Lancelin Ocean Classic, MAMMA MIA! The Musical, 10 Year Anniversary (Perth & Brisbane), The Short Black Opera Company (Perth), Songs for Nobodies (National), Tura New Music, City of Fremantle, Perth Symphony Orchestra, Perth Chamber Orchestra,  Agatha Christie’s The Mousetrap 60th Anniversary (National), The Leeuwin Concert with Marina Prior and David Hobson, A Clockwork Orange (Perth), Hairspray the Musical (Sydney), Fighting Fear: The Movie (Perth), Matilda the Musical (National) and The Fashion Institute (Sydney) to name just a few.

Always looking to learn in her 'spare' time, Caitlin worked for City of Perth as the Digital Content Officer for the award winning website VisitPerth, produced the Courtney & Eli Night Show on Mix 94.5 FM and stepped in as the temporary Broome Electorate Officer for the former Minister of Agriculture and Fisheries, the Hon Ken Baston, before founding the agency with her former client Zara Bryson.

When time permits she writes on a freelance basis for different publications including reviewing theatre productions for Fairfax and interviewing the occasional rockstar, such as Jared Leto, for The Vine. In a previous life she was a dancer, graduating from the Brent Street full time performing arts course in 2002. She cherished her volunteer work with PCYC Fremantle and the DCP Mentoring Program which led her and her partner to become foster parents to an adorable little boy a few years ago. In 2016 Caitlin was included on The West Australian's 100 Influential People list. 

ZARA BRYSON

Director aka The Peach

Zara is a sought after, respected and well recognised entrepreneur, stylist, event manager and creative consultant. Zara began her career in-house, working for iconic Australian fashion label Scanlan Theodore for 5 years in Perth, opening their first WA store and turning it into one of the highest grossing stores nationally. Zara was the youngest person in the company’s history to be appointed as a retail manager and was later also dispatched to spearhead the opening of the company’s first Brisbane outpost. 

After completing tertiary studies in Frontline Management, Marketing and Arts Management, Zara took out the Channel (V) V RAW competition and completed work placement at Sydney’s famed Premier Harbour Agency. Upon returning to Perth she worked in-house as a graduate intern for Universal Music Australia. Zara then moved into the corporate world and for the next few years worked in some of Perth’s premier advertising agencies, excelling in the client services area on high profile brands including GESB, Dale Alcock Homes, BGC and the Perth International Arts Festival.

In 2012, Zara won Perth Retailer of the Year at the WA Fashion Awards for her unique retail concept Zara Bryson Shop, which launched in 2009 and had popular fashion destinations in Subiaco, Claremont Quarter, 140 Perth and online.

Zara co-founded The Peach & Pineapple Co with Caitlin in 2012 and continues to be in demand as a stylist and creative consultant for brands including: Disney Australia, Chanel, West Weekend magazine, The Sunday Times STM magazine, South Australian Style Magazine, Solid Gold Diamonds, Telstra Perth Fashion Festival, Bowie Wong, Betts Shoes, Airflex, Betts Kids, L’Oreal Professionnel, Carillon City, enex100, Wesfarmers, Rosendorff, Target, Kmart, Workwear Group, Perth Symphony Orchestra, Patricia Field for enex, Reno’s Hair Care, Mirvac, Adrian Zorzi, Sweetwater Rooftop Bar, The Cottesloe Beach Hotel, Empire Rose, Port A Vie and The Mangrove Hotel. In 2018 Zara learnt to DJ, a long held bucket list item, and after six months of lessons she debuted at the prestigious Art Ball.

EMMA

Account Manager aka The Strawberry 

Given her childhood predilection for playing dress ups, spinning tall tales and bossing around her peers, it was a natural progression for Emma to find a career as a stylist, journalist and event planner. Having launched her fashion blog Dropstitch in 2007, Emma was a pioneer of the digital fashion scene in Perth, with her street style photography featured regularly in international publications. 

Her creative eye developed further during five years as the Arts and Fashion Editor at X-Press Magazine, where she was introduced to the joys of editorial styling. Emma has since worked freelance, utilising her wide range of skills in creative direction, project management, public relations, journalism, copy writing and styling, for clients including 20th Century Fox International, Betts Shoes, Telstra Perth Fashion Festival, the City of Joondalup and most recently as a freelance entertainment reporter and stylist for The West Australian.

ROYA

Account Executive aka The Cherry

A natural-born storyteller from childhood, Roya has built her career on her ability to write. Her creative writing degree gave her a strong foundation entering the workforce - allowing her to build upon it over the years with added skills in content creation, social media management, marketing, video production and photography. 

Roya has had a hand in many facets of the creative industry, including working as part of a large in-house marketing team, remotely for herself as a freelance content writer, and in the fast-paced agency setting. She joined the P&P Team in October 2020, ready for a new challenge and is now a highly valued member of the team.

DANIELE

Account Manager aka The Limonè

Daniele Foti-Cuzzola is a Perth-based writer, creative communications consultant and home cook based in Perth, Western Australia.

Inspired by his Italian heritage and the storytellers around his family table, Daniele has built a career focusing predominately on creating and sharing food and cultural related content. Throughout his career Daniele has written for multiple publications including The Sunday Times, Perth Now, Scoop, Scenestr, Segmento and The Record and has shared his family recipes on the Netflix’s The Chefs’ Line, Channel Nine’s The Morning Show and Foxtel’s The Couch. Daniele has also appeared on ABC 720, 6PR FM and Mix 94.5 FM where he has shared cooking tips and advice and can be seen presenting for West Australian Opera and Visit Perth’s digital series Cooking with Opera.

Daniele is equally passionate about culture and the arts and was appointed as a Lavazza Italian Film Festival Ambassador alongside Emmy-winner Greta Scacchi and was an ambassador of the City of Fremantle’s Little Italy by the Sea festival. Daniele also regularly contributes to West Australian Opera’s official blog series and has worked in a creative consultant capacity, working on social media, publicity and marketing campaigns for major cultural events including West Australian Opera’s City of Perth Opera in the Park and the Town of Bassendean’s NAIDOC week celebrations.

Always eager to tell a story, Daniele released one of his own original stories, a bi-lingual children’s book with Italian illustrator Daniela Priuti-Ciarello, in 2020. When time permits, Daniele runs cooking workshops from his home in Perth, Western Australia.

POPPY

PR Assistant aka The Raspberry

Poppy is currently completing a double degree in Digital and Social Media & Marketing at Curtin University. Having worked in creative fields in the past, Poppy wanted to expand her experience and gain new skills and knowledge by joining The Peach & Pineapple Co. in late 2023, eager to learn and grow in such a rich and supportive environment.

Armed with an impressive resume from a young age, Poppy is driven, focussed and keen to learn all she can in pursuit of her goals in a successful career in marketing and public relations. Since graduating high school, she has volunteered assisting photoshoots and fashion shows such as Telstra Perth Fashion Festival, Perth Eco Fashion Festival, and various Colosoul charity fashion shows. This love for fashion and creativity led to work in various fashion retail environments, with Poppy moving into management at 18 years old and swiftly progressing her career in demonstrating her leadership and critical thinking skills. She has since gone on to work in social media management, fashion buying, visual merchandising and retail operations management.

She enjoys a busy life outside of her work at The Peach & Pineapple Co, enjoying social life with friends and family, travel, sport and reading.