CAITLIN IRVING

Co-Founder aka The Pineapple 

Caitlin Irving is one of Western Australia's leading strategic communications specialists, with more than 20 years' experience delivering high-profile public relations campaigns, reputation management and integrated communications strategies for brands, destinations and major productions across Australia. Known for her strategic thinking, extensive media relationships and calm approach under pressure, Caitlin has built a reputation for creating campaigns that shape conversations and deliver meaningful commercial outcomes.

Beginning her career in Sydney, Caitlin worked across public relations, media and marketing before relocating to Perth in 2010. Throughout her career she has partnered with an impressive portfolio of clients spanning entertainment, tourism, hospitality, retail, property, government and consumer brands, leading campaigns for organisations including Apple, Optus, Jeep, IMAX, Red Bull Air Race, Procter & Gamble, Seafolly, Bonds, Kailis Jewellery, City of Fremantle, Perth Symphony Orchestra and countless national and international live theatre productions.

Always driven by curiosity and a passion for storytelling, Caitlin has also held roles across journalism, radio, tourism and government communications, including producing Mix94.5's Courtney & Eli Night Show, serving as Digital Content Officer for the City of Perth's award-winning Visit Perth platform, and writing for publications including The Sydney Morning Herald, The Age and The Vine.

Since co-founding The Peach & Pineapple Co. with Zara Bryson in 2012, Caitlin has led integrated communications campaigns for some of Australia's most recognised brands, destinations and theatrical productions. Today, she advises executive teams, producers, government organisations and business leaders on communications strategy, media engagement, stakeholder management and reputation building, combining strategic insight with practical execution to help clients navigate an increasingly complex communications landscape.

In recognition of her contribution to the industry and Western Australian business community, Caitlin was named one of The West Australian's 100 Most Influential People. She remains passionate about building lasting client partnerships and helping organisations communicate with confidence, clarity and impact.

ZARA BRYSON

Co-Founder aka The Peach

Zara Bryson is an award-winning creative director, stylist and communications strategist with more than 20 years' experience helping brands define their identity and connect with audiences in meaningful ways. Combining creative vision with commercial acumen, she is known for developing campaigns, experiences and visual storytelling that are as strategic as they are memorable.

Beginning her career with iconic Australian fashion house Scanlan Theodore, Zara spent five years in senior retail leadership, opening the brand's first Western Australian store before being appointed the youngest retail manager in the company's history. She later led the launch of Scanlan Theodore's first Brisbane boutique, laying the foundations for a career built on brand development, customer experience and commercial success.

Following further studies in Frontline Management, Marketing and Arts Management, Zara gained experience across music, fashion and advertising, including roles with Universal Music Australia and several of Perth's leading advertising agencies, where she worked on high-profile clients including GESB, Dale Alcock Homes, BGC and the Perth International Arts Festival.

In 2009, Zara founded the award-winning Zara Bryson Shop, a contemporary fashion destination that quickly became one of Perth's most recognised independent boutiques. Her innovative retail concept earned her the 2012 WA Fashion Award for Perth Retailer of the Year.

Since co-founding The Peach & Pineapple Co. with Caitlin Irving in 2012, Zara has become one of Western Australia's most sought-after creative consultants, leading art direction, styling and campaign development for clients including Disney Australia, Chanel, Telstra Perth Fashion Festival, Wesfarmers, Target, Kmart, L'Oréal Professionnel, Mirvac, Perth Symphony Orchestra, Rosendorff, Betts, Patricia Field, Sweetwater Rooftop Bar, Cottesloe Beach Hotel and Bowie Wong, including his acclaimed runway presentation at the Australian Embassy in Paris.

Known for her ability to elevate brands through compelling visual storytelling and strategic creative thinking, Zara brings a unique perspective shaped by experience across fashion, retail, advertising, hospitality and live events. Her work consistently blends creativity with commercial outcomes, ensuring every campaign leaves a lasting impression.

EMMA

Account Manager aka The Strawberry 

Given her childhood predilection for playing dress ups, spinning tall tales and bossing around her peers, it was a natural progression for Emma to find a career as a stylist, journalist and event planner. Having launched her fashion blog Dropstitch in 2007, Emma was a pioneer of the digital fashion scene in Perth, with her street style photography featured regularly in international publications. 

Her creative eye developed further during five years as the Arts and Fashion Editor at X-Press Magazine, where she was introduced to the joys of editorial styling. Emma has since worked freelance, utilising her wide range of skills in creative direction, project management, public relations, journalism, copy writing and styling, for clients including 20th Century Fox International, Betts Shoes, Telstra Perth Fashion Festival, the City of Joondalup and most recently as a freelance entertainment reporter and stylist for The West Australian.

CHLOE

Senior Account Coordinator aka The Raspberry

Recently graduating from Edith Cowan University with a Bachelor of Media and Communications, Chloe joins The Peach & Pineapple Co. with a strong foundation in communications and a keen interest in the creative industries.

Throughout her studies, she gained hands-on experience across a variety of projects. These opportunities allowed her to strengthen her skills in public relations, writing and content creation.

Following an internship, Chloe worked with the West Australian Ballet in corporate partnerships and event management, supporting major events and stakeholder engagement initiatives. She went on to expand her knowledge of public relations through her work with WA Child Safety Services and Bright Side Productions, contributing to a variety of campaigns and projects focused on community engagement and awareness.

DANIELE

Account Manager aka The Limonè

Daniele Foti-Cuzzola is a Perth-based writer, creative communications consultant and home cook based in Perth, Western Australia.

Inspired by his Italian heritage and the storytellers around his family table, Daniele has built a career focusing predominately on creating and sharing food and cultural related content. Throughout his career Daniele has written for multiple publications including The Sunday Times, Perth Now, Scoop, Scenestr, Segmento and The Record and has shared his family recipes on the Netflix’s The Chefs’ Line, Channel Nine’s The Morning Show and Foxtel’s The Couch. Daniele has also appeared on ABC 720, 6PR FM and Mix 94.5 FM where he has shared cooking tips and advice and can be seen presenting for West Australian Opera and Visit Perth’s digital series Cooking with Opera.

Daniele is equally passionate about culture and the arts and was appointed as a Lavazza Italian Film Festival Ambassador alongside Emmy-winner Greta Scacchi and was an ambassador of the City of Fremantle’s Little Italy by the Sea festival. Daniele also regularly contributes to West Australian Opera’s official blog series and has worked in a creative consultant capacity, working on social media, publicity and marketing campaigns for major cultural events including West Australian Opera’s City of Perth Opera in the Park and the Town of Bassendean’s NAIDOC week celebrations.

Always eager to tell a story, Daniele released one of his own original stories, a bi-lingual children’s book with Italian illustrator Daniela Priuti-Ciarello, in 2020. When time permits, Daniele runs cooking workshops from his home in Perth, Western Australia.