WHAT WE DO

PUBLIC RELATIONS & STRATEGIC COMMUNICATIONS

At the heart of The Peach & Pineapple Co. is strategic communications that build reputation, drive conversation and deliver measurable commercial outcomes. Led by co-founder Caitlin Irving, one of Australia's most respected publicists, our team develops integrated communications campaigns that earn attention where it matters most.

With more than 20 years' experience working across entertainment, hospitality, tourism, retail, property, resources, government and consumer brands, we combine strategic thinking with exceptional media relationships to deliver meaningful coverage at both a local and national level. Whether launching a new brand, managing complex stakeholder communications or delivering a high-profile campaign, we know how to position our clients for maximum impact.

MEDIA & PRESENTATION TRAINING

The best interviews don't happen by chance - they happen through preparation.

Drawing on decades of experience working alongside journalists, television producers and media organisations, Zara and Caitlin equip spokespeople with the confidence and practical skills to communicate clearly under pressure. Our bespoke training covers key messaging, interview techniques, difficult conversations, crisis communications and presentation skills, ensuring clients are prepared for everything from live television and radio interviews to board presentations and stakeholder engagement.

SOCIAL MEDIA STRATEGY & CONTENT

Today's audiences expect more than beautiful imagery - they expect authentic, engaging content that builds trust and drives action.

We develop integrated social media strategies, create high-quality content and manage digital communities across multiple platforms. From campaign concepts and content creation to copywriting, photography direction, influencer engagement and ongoing community management, we help brands remain relevant in an ever-changing digital landscape.

EVENTS & EXPERIENCES

We create events that people remember - and talk about.

From intimate media launches and VIP experiences to large-scale public activations, national tours, gala events and red carpets, our team manages every detail from concept through to execution. We specialise in experiences that generate media coverage, create memorable guest experiences and deliver tangible outcomes for our clients.

CREATIVE DIRECTION, STYLING & PRODUCTION

Every campaign tells a story.

Our creative team works closely with clients to develop compelling visual concepts across photography, video, advertising campaigns, events and branded content. From creative direction and styling through to production management, we ensure every visual touchpoint reflects the brand while delivering against strategic objectives.

RUNWAY & LIVE PRODUCTIONS

With extensive experience producing runway shows and live events across Australia and internationally, we understand the precision required to deliver seamless productions.

From luxury fashion shows and destination events to public activations and international collaborations, our team manages creative direction, production, talent, casting, choreography, backstage operations and show calling to deliver unforgettable audience experiences.

BRAND ACTIVATIONS & POP-UP EXPERIENCES

Great brands don't just advertise - they create experiences.

We develop innovative brand activations, retail experiences, hospitality concepts and pop-up campaigns that connect businesses with new audiences. Whether activating an existing space or creating something entirely new, we deliver strategic experiences that generate awareness, engagement and commercial results.

SPECIAL PROJECTS & PARTNERSHIPS

Some ideas don't fit neatly into a category - and that's where we thrive.

From celebrity partnerships and ambassador programs to destination hosting, influencer collaborations, bespoke itineraries and one-off strategic projects, we bring together the right people, ideas and opportunities to create campaigns that capture attention and deliver lasting impact.